Nayades the Label

Luxury Designed For Bold, Confident And Conscious Women

Their home is the water, but they dream of the land. They are protectors of nature.

Nayades the Label was inspired by the Naiads, the famous freshwater nymphs of Greek mythology. The Naiads protected our waters and cherished beauty; we aspire to do the same. Nayades the Label brings conscious luxury to the swimwear world, designing iconic and timeless pieces that celebrate bold, conscious, and confident women.

We strive to change the image of traditional swimwear and adapt it to a culture of self-expression paired with versatility. Elevated pieces that transform the perception of swimwear as we know it and the occasions to wear it, consciously designed to last over time, on and beyond the beach.

Inclusivity, Sustainability And VERSATILITY are At The Heart Of Our Design Process.


The Naiads are said to be beautiful in their natural form, and so is a woman’s body. We aspire to create fitted swimwear that feels comfortable for every woman to wear, her curves and lines magnified in ways that make her boldly confident.

Empowering our “Nayades” to find their perfect fit, we created an extended size range to fit normal but also long torso body types – a body type that has been overlooked in the swimwear industry for too long, causing frustration for many women in their search for the perfect one-piece swimsuit. Our timeless and fitted designs bring the body’s natural elegance to life.

Find Your Perfect Fit


Just as the Naiads have a clear purpose of guarding the rivers, lakes, and oceans, our luxury swimwear follows suit with a similar heading: to be sustainable, durable, and good for the environment.

We ideate and create every piece in our collection locally in Italy and Portugal using the finest eco-friendly fabrics. From textiles to packaging, we make every effort to minimize our impact on the planet.

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Our luxury swimwear collection follows the mantra: Less is More. It’s about needing less, yet being able to do more. We pride ourselves on not only our quality but our versatility. Our swimsuits use less in their production, powered by sustainability and have been ideated with versatility in mind, resulting in more impactful design that can be styled to match any mood or occasions. Our iconic pieces will take you from swim to street, from day to night.

Our values


We are open, honest, and genuine


We are real and always stay true to our values


We translate our Italian know-how via sustainable, high-quality raw materials


We design to magnify the beauty of every woman


We design with love for our people and our planet